Term Project

Project details:

Each group (contains max 2 members) is required to develop a Country Notebook for a designated company. Select a specific local product/brand and assume your group is the management team running the company marketing the product/brand. Your product/brand should NOT be marketed in that country yet. Select a country where your company will market your chosen product from the following: European, Asian and American Countries. Each country can be chosen by only one group on a first-come-first-served basis. Let me know as soon as your group chooses a country. If you prefer to choose another country, please run it by me first. In the final (conclusion and recommendation) part of the Project, use your own judgment based on what we learn during the semester.

The Project comments should be including:

1. Introduce the background of the specific firm/product/brand you have selected;

2. Explain why you think it has great potential in the target country; and

3. Discuss potential concerns and challenges when marketing this product/brand in the targeted country.

• The Final Report : you should write your report with 11 or 12pt (Arial, Calibri Times New Roman Font) and 1.5 line spaces. The report should not exceed 20 pages and not less than 10 pages. Do NOT forget to cite the sources used (Webpage, book or article).