Syllabus

Instructor                     :  Assistant Professor  Bülent ÖZSAÇMACI

Office                            :  P-107

E-mail                           :  bozsacmaci@cankaya.edu.tr

Office Hours                :   Tuesday and Wendsday  11:00/12:00 

Telephone                    :  2331190

Weekly Course Outline:

Week 1 :   Introduction

Week 2 :   Introduction Global  Marketing (Chapter  1)

Week 3 :   Global  Marketing Environment  / Regional Market Characteristics  and  Trade Agreements  (Chapter  2-3)

Week 4 :  Social,  Cultural and  Political Environments  (Chapter  4-5)

Week 5 :  Global Information  System  and  Market Research   (Chapter  6)

Week 6 :  Segmentation,  Targeting  and  Positioning  (Chapter  7)

Week 7  :  Midterm Exam

Week 8  :  Importing, Exporting and  Sourcing  (Chapter  8)

Week 9 : Global Market Entry Strategies: Licensing,  Investment  and  Alliances  (Ch. 9)

Week 10 :  Brand  and  Product  Decisions  (Chapter  10)

Week 11 : Pricing and Distribution Decisions (Chapter  11-12)

Week 12 : Global Marketing Communication Decisions  (Chapter  13-14)

Week 13 : Review and Project  Presentations

Week 14 :  Project  Presentations