Course Description
The main objective of this course is to expose students to the practical aspect or mechanics of marketing in international markets. This will enable students to become broad minded with intent of seeing business from foreign exporter and local importer.
The main concern of this course is the theories of international trade and markets. Why do we need international marketing? Distinguishing domestic from international marketing; importance and environmental adjustments; Market identification, development and selection; International product; pricing; distribution and promotion strategies; methods of payment; planning; organizing and control of international marketing activities.
By attending this course a student should be able to:
- Understanding the global economic environment and global marketplace
- Understanding regional market characteristics
- Learning about trade agreements and their scope
- Understanding the importance of social and cultural environments when dealing with a global
market and a global product or a brand
- Understanding the political, legal and regulatory environment of a global market
- Learning about to how to use information systems and how to conduct a market research in a
global marketing area
- Understanding segmentation, targeting and positioning concept in a global manner
- Understanding global market entry strategies
- Learning about brand, product and pricing strategies in global market
- Understanding global marketing communication strategies and decisions